Episodes
Wednesday Jan 11, 2023
S3E1 | Jon Macdonald | The Good, the Bad and the Conversion
Wednesday Jan 11, 2023
Wednesday Jan 11, 2023
Kicking off the new year with a brand new season of the podcast. The guest on the first episode of season 3 was Jon MacDonald, the founder of The Good, a conversion rate optimization firm.
Besides content creation and conversion optimization we also discussed how to repurpose podcast content, how to utilize social media for your business, the differences between working with a publisher and being self-published, and the problem with regularly offering discounts to customers.
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