S2E3 | Karly McFarland | Building Trust Through Email Marketing

I had the pleasure of talking with the co-founder and the CEO of Tequila Sunrise, Karly McFarland. She shared the story behind the name of her agency, how she got started in the email/e-commerce industry, and her goals for her book.

Karly also talked about why people seem to have negative associations with email, how to avoid that, and the importance of having email campaigns that aim to provide value and build trust instead of trying to sell something.

 

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