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Episodes
Talking to creators, entrepreneurs, marketers, etc. about their journey and understanding their process.
Episodes
Tuesday Apr 23, 2024
Tuesday Apr 23, 2024
Summary
Grace shares her journey from being a child prodigy in music to becoming a successful author and marketer. She started playing the piano at a young age and had a successful career as a concert pianist. However, she decided to leave music and pursue writing. She wrote eight novels and treated it as a business, releasing one book per year. Grace also used her marketing skills to promote her books, leveraging social media and targeted advertising. She emphasized the importance of human connection in both her artistic and marketing endeavors. Grace discusses the importance of building a community around your work and the impact it has on success. She shares her experience leveraging online platforms like Tumblr and social media to build a community of readers and fans. Grace emphasizes the difference between community and customers, highlighting the value of community members who may not be customers but still support and amplify your work. She also talks about the rise of independence in the workforce and the benefits of fractional work and personal branding. The common thread in her work is the importance of being yourself and embracing your authenticity.
Takeaways
• Grace had a unique childhood as a child prodigy in music, starting piano lessons at a young age and becoming a concert pianist.
• She transitioned from music to writing and became an author of eight novels, treating it as a business and releasing one book per year.
• Grace used her marketing skills to promote her books, leveraging social media and targeted advertising.
• She emphasized the importance of human connection in both her artistic and marketing endeavors.
• Building a community around your work is crucial for success
• Online platforms like Tumblr and social media can be leveraged to build a community
• There is a difference between community and customers
• Personal branding and authenticity are key in building a strong community
• The rise of independence and fractional work offers new opportunities in the workforce
Chapters
00:00 From Child Prodigy to Author and Marketer
10:06 Treating Writing as a Business
25:43 The Importance of Human Connection
37:08 The Rise of Independence and Fractional Work
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Stay in touch:
Check out https://www.zlatkobijelic.com
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Tuesday Apr 23, 2024
Tuesday Apr 23, 2024
Summary
Recently on my podcast, I chatted with Thomas Haynes about how cool word-of-mouth marketing is, why real relationships rock, and how writing can totally boost your business. I was all about how trust and genuine vibes mean more than just chasing followers or engagement tricks. Thomas got into how he’s built brands with smart writing and newsletters. I threw in my two cents on the magic of storytelling and the realness you get from writing that’s totally unfiltered. Both of us love writing to bits—it’s done wonders for our businesses, and we’re even thinking about writing books someday.
In part of our chat, we dove into why it’s key to just start things without overthinking. Confidence and believing in yourself beats waiting for others to clap for you. We also talked about doing your own thing, not just following the usual rules or blueprints. It's about making stuff for you and loving the process, not just eyeing the crowd. Plus, we’re both keen on meeting people who get us, in the real world.
Wrapping up, Thomas and I got into why Twitter is such a great spot for networking and how it stands out from other socials like Instagram and TikTok. It’s all about those real conversations and finding your tribe. We touched on the quality of writing on Twitter too. Ending on a high, we speculated about TikTok’s possible ban in the US and what’s next for Twitter as a go-to for connecting and sharing stuff.
Takeaways
- Word-of-mouth marketing and building authentic relationships are more powerful than follower counts and engagement hacks.
- Writing is a valuable tool in business, allowing for the expression of thoughts, the development of clarity, and the building of trust with an audience.
- Authentic, raw, and unedited writing can have a greater impact than polished and edited content.
- Sharing experiences and stories through writing can create connections and inspire others.
- The focus should be on enjoying the process and providing value, rather than solely chasing money or follower counts.
- Writing can be a powerful way to share knowledge, build an audience, and amplify one's message.
- Trying new things and taking action is often more valuable than overcomplicating the process with excessive planning and research. Don't overthink when starting something new, just take action and learn along the way.
- Confidence and self-belief are crucial for success.
- Find your own path and don't rely on templates or frameworks.
- Create for yourself and enjoy the process, rather than focusing solely on the audience.
- Community and connecting with like-minded individuals are important for personal and professional growth. Twitter is a powerful platform for networking and connecting with like-minded individuals.
- The conversation-based nature of Twitter sets it apart from other social media apps.
- Writing is an important skill on Twitter, and quality content is valued.
- The potential ban of TikTok in the US raises questions about the future of social media platforms.
- Twitter has the potential to continue evolving as a valuable networking and information-sharing platform.
Sound Bites
"Word of mouth and building out that part of it... there's just this human touch that I feel like is unfathomable to anything else."
"Writing is the most powerful and important thing you can do right now in a business."
"Writing, in my opinion, has become this pillar. It surpassed everything else I knew."
"You can't make a mistake. Like nobody's looking at you right now."
"Just be happy with it. Like you don't need to sit here and oh, this person is better or this person is better. Like all that is complete noise that you don't need to worry about at the moment."
"The only way to get that self-belief is putting in the reps and putting stuff out there and trying and failing."
"There's no better app for networking than Twitter."
"Twitter is a written format and the written format works really, really well for people to bring people into an engagement perspective."
"Not everybody can write, you know. And I think there's more quality there than there is, you know, I mean I could post 16 pictures on Instagram today and I probably will get like three comments. But if I post, you know, 16 pieces of content over the week on Twitter, I guarantee you that there's going to be a much more thorough conversation with people."
Chapters
00:00 Introduction and Discussion on Recent Soccer Games
10:02 The Power of Writing in Business
26:36 Enjoying the Process and Providing Value
32:48 Taking Action and Trying New Things
44:24 The Power of Community
01:01:43 The Power of Networking on Twitter
01:15:06 The Potential Ban of TikTok
Friday Mar 29, 2024
Friday Mar 29, 2024
Summary
In this conversation, Adi Verma discusses his morning routine, the role of writing in his life, and his experience writing a book. He emphasizes the importance of finding one's own writing process and not trying to copy others. Adi also shares strategies for controlling chaos and uncertainty, as well as creating an optimal writing environment. In this conversation, Adi Verma shares his strategies for managing distractions and increasing productivity, including using a website blocker to limit access to distracting websites. He also discusses his process for capturing inspiration and ideas, such as using a daily note-taking practice and maintaining a swipe file. Adi explains the concept of Homework for Life, which involves noting down storyworthy moments on a daily basis. He also talks about the benefits of sending daily emails, including building a stronger connection with subscribers and improving his writing skills. Adi shares his plans for growing his email list and invites listeners to connect with him on his website.
Takeaways
Find your own writing routine and don't try to copy others.
Embrace uncertainty and discomfort as part of the creative process.
Create an environment that supports your writing, such as blocking distractions and setting boundaries.
Focus on developing your writing skills as they are the foundation for success.
Chapters
00:00 Introduction and Morning Routine
03:02 Writing as a Skill and Identity
06:16 Writing Process and Individuality
13:17 Writing a Book as a Side Project
22:27 Finding Your Own Process
26:07 Dealing with Resistance and Distractions
29:26 Crafting an Optimal Writing Environment
30:00 Managing Distractions and Productivity
32:18 Capturing Inspiration and Ideas
33:49 The Concept of Homework for Life
34:39 The Benefits of Daily Emails
45:52 Transition from Weekly to Daily Emails
50:28 Building an Email List
55:14 Where to Find Adi Verma
Sunday Feb 25, 2024
Sunday Feb 25, 2024
Summary
In this conversation, Hayden Cashion shares his journey in digital marketing and running an agency. He discusses the challenges and mistakes he faced, as well as the importance of choosing the right clients and setting clear expectations. Hayden also talks about his love for hip hop and how it influenced his music career. He explains his transition from music to marketing and his success on TikTok, including monetizing his channels through brand deals. Hayden's story highlights the importance of adapting to new platforms and finding creative ways to grow a business. In this conversation, Hayden Cashion discusses the economics of ads and content creation, the process of brand deals and pricing, measuring the impact of brand deals, building a personal brand, monetizing the personal brand, self-awareness and personal growth.
Takeaways
- Choose clients with clear success metrics to ensure effective marketing campaigns.
- Communication and reporting are key in client relationships.
- Consider the scalability of a business model and focus on managing operations rather than being the sole service provider.
- Timing and market dynamics play a significant role in the success of digital marketing campaigns.
- Building a personal brand and leveraging social media platforms can lead to new opportunities and revenue streams. Understanding the economics of ads can help lower workload and increase revenue in content creation.
- When structuring brand deals, it's important to set clear pricing and ensure the client is comfortable with the cost.
- Measuring the impact of brand deals can be challenging, but focusing on views and engagement can provide valuable insights.
- Building a personal brand requires creativity and a balance between proving expertise and connecting with the audience.
- Monetizing a personal brand can be done through B2B marketing services and B2C courses and webinars.
- Self-awareness and personal growth are essential for feeling your best and optimizing performance.
- Follow Hayden Cashion on TikTok and Instagram for more insights and discussions on modern marketing.
Stay in touch:
Check out https://www.zlatkobijelic.com
Follow Zlatko on X: https://www.x.com/zbijelic
Follow Zlatko on LinkedIn: https://www.linkedin.com/in/zbijelic
Follow Zlatko on Instagram: https://www.instagram.com/zlatko.bijelic
Follow What Is My Brain? Podcast on X: https://www.x.com/whatismybrain_
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Follow Hayden on X: https://www.x.com/HaydenCashion
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Follow Hayden on Instagram: https://www.instagram.com/hayden.cashion
Follow Hayden on TikTok: https://www.tiktok.com/@HaydenCashion
Chapters
00:00 Introduction and Background
00:36 Starting in Digital Marketing
02:10 Starting an Education Company
03:00 Working with Clients and ROI
04:33 Challenges and Mistakes in Running an Agency
07:33 Choosing Clients and Setting Expectations
09:24 Determining Ad Spend and ROAS
11:15 Struggles of Running an Agency
13:40 Clients that Didn't Work Out
15:19 Love for Hip Hop
18:12 Hip Hop Influences
21:10 Transition from Music to Marketing
23:45 TikTok Journey and Monetization
26:54 Creating Content on TikTok
28:59 Monetizing TikTok Channels
31:24 NFTs and VCon
32:11 Brand Deals and Revenue
33:04 Success of Modern Marketing
33:07 The Economics of Ads and Content Creation
34:27 The Process of Brand Deals and Pricing
36:57 Measuring the Impact of Brand Deals
38:35 Building a Personal Brand
41:26 Monetizing the Personal Brand
46:18 Self-Awareness and Personal Growth
52:26 Conclusion and Where to Find Hayden
Sunday Feb 25, 2024
Sunday Feb 25, 2024
Summary
In this conversation, Chenell Basilio discusses the growth of her newsletter and the strategies she has used to attract subscribers. She also talks about her coaching services and audits for newsletters. Chenell shares some coaching tips and highlights popular deep dives she has done. She discusses the different approaches to newsletters and the future of the medium. Chenell also mentions her use of AI in newsletter creation and her plans for the future. In this conversation, Zlatko Bijelic and Chanel Basilio discuss the potential of incorporating audio and video components into newsletters. They explore the engagement and effectiveness of audio versions, with examples of YouTubers finding success with this format. They also delve into success stories of individuals building businesses through newsletters and the power of email marketing. The conversation highlights the importance of email as a foundational tool for engaging with an audience. Personal updates on workspace setup and podcast production systems are shared, along with the benefits of location independence. Listeners are encouraged to connect with Chanel Basilio on her website and Twitter.
Takeaways
- Creating valuable content is key to growing a newsletter audience.
- Coaching and audits can be additional revenue streams for newsletter creators.
- Deep dives into successful creators can provide valuable insights and inspiration.
- The future of newsletters may involve higher quality content and unique angles.
- AI can be used to assist with newsletter creation, but human input is still necessary. Incorporating audio and video components into newsletters can enhance engagement and provide a more immersive experience for the audience.
- Audio versions of newsletters have been found to be more engaging than traditional written formats, leading to increased reader retention.
- Email marketing is a powerful tool for businesses, as it allows for direct and intimate communication with the audience.
- Email serves as a foundational piece in a marketing strategy, providing a reliable channel for reaching and engaging with customers.
- Creating a dedicated workspace and optimizing podcast production systems can improve efficiency and productivity.
- Location independence offers the flexibility to work from anywhere, enabling individuals to pursue their passions on their own terms.
Stay in touch:
Check out https://www.zlatkobijelic.com
Follow Zlatko on X: https://www.x.com/zbijelic
Follow Zlatko on LinkedIn: https://www.linkedin.com/in/zbijelic
Follow Zlatko on Instagram: https://www.instagram.com/zlatko.bijelic
Follow What Is My Brain? Podcast on X: https://www.x.com/whatismybrain_
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Follow What Is My Brain? Podcast on Instagram: https://www.instagram.com/whatismybrainpodcast/
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Follow Chenell on X: https://www.x.com/chenellco
Follow Chenell on LinkedIn: https://www.linkedin.com/in/chenellco
Follow Chenell on Instagram: https://www.instagram.com/chenellco/
Chapters
00:00 Introduction and Catching Up
01:11 Growth of the Newsletter
03:08 Coaching and Audits
04:24 Coaching Tips
05:36 Popular Deep Dives
08:01 Different Approaches to Newsletters
09:23 Researching and Writing Deep Dives
10:38 Diversifying Revenue Streams
11:20 Life Updates
11:59 Starting Coaching
12:30 Future Plans
17:44 The Future of Newsletters
21:30 Using AI in Newsletter Creation
22:44 Finding Deep Dive Subjects
24:13 Challenges and Adjustments
26:49 Newsletter Growth
30:20 Future Plans
32:07 Connecting with Deep Dive Subjects
32:57 Exploring the Potential of Audio and Video Components
33:18 Engagement and Effectiveness of Audio Versions
34:23 Success Stories: Building a Business through Newsletters
35:09 The Power of Email Marketing
36:23 The Importance of Email as a Foundation
37:13 Personal Updates and Workspace Setup
38:05 Podcast Production and Systems
39:06 Home Setup and Location Independence
40:08 Where to Connect with Chanel Basilio
Sunday Feb 25, 2024
Sunday Feb 25, 2024
Summary
Justin shares his journey in the tech world, starting with the creation of a bike share system at UC Berkeley and eventually founding Jump Bikes, which was acquired by Uber. He discusses the challenges and successes he experienced along the way. Justin also talks about his transition to family life and his current venture, Ascend Labs, which focuses on helping early-stage companies with their go-to-market strategies. He emphasizes the importance of building a community and leveraging AI in scaling the business. In this conversation, Justin discusses his approach to building a custom GBT (Generative Pre-trained Transformer) for writing assistance. He emphasizes the importance of fine-tuning the GBT to meet specific needs and provides insights into the training process. Justin also shares his daily routine and the challenges of building his agency, studio, and community. He highlights the idea of capturing compelling, authentic content through a recording studio at conferences. The conversation concludes with a discussion on collaboration and building a lifestyle-driven business.
Takeaways
- Building a successful business requires solving a big problem with a simple solution.
- Hardware startups can be challenging due to the complexities of manufacturing and maintenance.
- Finding your passion and focusing on early-stage companies can lead to more fulfilling work.
- Creating a community and fostering relationships can be a valuable asset for a business.
- AI can be leveraged to automate processes and scale a business more efficiently. Building a custom GBT can greatly enhance writing assistance by fine-tuning it to meet specific needs.
- Creating a hyper-specific and focused GBT for different tasks and clients can yield better results.
- Time boxing and task prioritization are essential for managing daily routines and ensuring productivity.
- Building an agency, studio, and community involves testing, shaping product offerings, and adapting to market needs.
- Setting up a recording studio at conferences can provide evergreen content and enhance brand awareness.
- Collaboration with experienced individuals can bring valuable insights and help in the early stages of building a business.
- Ascendlabs.co offers support and resources for early stage companies in developing their go-to-market strategies.
Stay in touch:
Check out https://www.zlatkobijelic.com
Follow Zlatko on X: https://www.x.com/zbijelic
Follow Zlatko on LinkedIn: https://www.linkedin.com/in/zbijelic
Follow Zlatko on Instagram: https://www.instagram.com/zlatko.bijelic
Follow What Is My Brain? Podcast on X: https://www.x.com/whatismybrain_
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Follow Justin on X: https://www.x.com/ascendlabs_co
Follow Justin on LinkedIn: https://www.linkedin.com/company/ascendgrowth
Follow Justin on Instagram: https://www.instagram.com/ascendlabshq
Chapters
00:00 Introduction and Background
02:08 Starting Social Bicycles
08:39 Transition to Jump Bikes and Acquisition by Uber
19:35 Family Life and Starting Ascend Labs
26:33 Building a Community and Agency
34:54 Utilizing AI in the Business
40:39 Building a Custom GBT for Writing Assistance
42:18 Daily Routine and Team Size
44:48 Challenges of Building the Agency, Studio, and Community
47:11 Launching a Recording Studio at Shop Talk
49:40 Collaboration and Lifestyle-Driven Business
51:44 Invitation to Early Stage Companies
53:19 Closing Remarks
Sunday Feb 25, 2024
Sunday Feb 25, 2024
Summary
In this conversation, Zlatko Bijelic and Anthony Ridley discuss various topics related to work-life balance, communication in relationships, and running a business while raising children. They emphasize the importance of communication and taking accountability in personal and professional relationships. Anthony shares his journey of starting and running a retention marketing agency, highlighting the challenges and lessons he learned along the way. The conversation explores the disconnect between ads and organic marketing, highlighting the dangers of overreliance on ads and the importance of understanding marketing and unit economics. It delves into the struggles of unprofitable businesses and emphasizes the value of quality and trust in a brand. The challenges of scaling a business and the importance of transparency and honesty with clients are discussed. The conversation also touches on the decision to niche down or explore broadly, the benefits of writing and sharing online, and the process of capturing ideas and thoughts. It concludes with insights on finding your voice and incorporating business character. In this conversation, Anthony Ridley and Zlatko Bijelic discuss the power of remembering and how a single gem of information can push you through challenges. They also talk about the game-changing connection they made and the importance of building a local community. Making time for networking and in-person interactions is emphasized, as well as the value of taking risks and making connections. The conversation concludes with a discussion on authenticity and building your own unique brand.
Takeaways
- Effective communication is crucial in maintaining healthy relationships, both personal and professional.
- Taking accountability for mistakes and being transparent can strengthen relationships and build trust.
- Balancing work and personal life requires intentional time management and prioritization.
- Learning from experiences and being open to new opportunities can lead to personal and professional growth. Balancing ads and organic marketing is crucial for sustainable business growth.
- Overreliance on ads can lead to unprofitable businesses and financial struggles.
- Understanding marketing and unit economics is essential for making informed business decisions.
- Building trust and providing quality products or services are key to retaining customers.
- Scaling a business requires careful planning and consideration of the challenges involved.
- Transparency and honesty with clients are vital for building strong relationships.
- Finding your niche and focusing on your strengths can lead to business success.
- Writing and sharing online can help establish your voice and attract clients.
- Capturing ideas and thoughts through note-taking is important for personal and professional growth.
- Incorporating business character and authenticity can set your brand apart from the competition. Remembering one important thing can make a significant difference in your work.
- Building connections and networking can be a game-changer for your business.
- Creating a local community of like-minded individuals can provide valuable support and inspiration.
- Making time for networking and in-person interactions is crucial for personal and professional growth.
- Taking risks and reaching out to others can lead to unexpected opportunities.
- Authenticity is key in building your own unique brand.
Stay in touch:
Check out https://www.zlatkobijelic.com
Follow Zlatko on X: https://www.x.com/zbijelic
Follow Zlatko on LinkedIn: https://www.linkedin.com/in/zbijelic
Follow Zlatko on Instagram: https://www.instagram.com/zlatko.bijelic
Follow What Is My Brain? Podcast on X: https://www.x.com/whatismybrain_
Follow What Is My Brain? Podcast on LinkedIN: https://www.linkedin.com/company/what-is-my-brain-podcast/
Follow What Is My Brain? Podcast on Instagram: https://www.instagram.com/whatismybrainpodcast/
Follow What Is My Brain? Podcast on TikTok: https://www.tiktok.com/@whatismybrainpodcast
Follow Anthony on X: https://www.x.com/email_ant
Follow Anthony on LinkedIn: https://www.linkedin.com/in/anthony-ridley
Follow Anthony on Instagram: https://www.instagram.com/email_ant
Chapters
00:00 Introduction and Congratulating on Twins
03:11 Importance of Communication in Relationships
08:12 The Power of Taking Accountability
10:18 Work-Life Balance with Kids and Running a Business
20:47 Anthony's Journey to Running a Retention Marketing Agency
29:31 The Disconnect Between Ads and Organic Marketing
31:21 The Dangers of Overreliance on Ads
32:37 The Importance of Understanding Marketing and Unit Economics
33:18 The Struggles of Unprofitable Businesses
35:10 The Value of Quality and Trust in a Brand
36:18 The Challenges of Scaling a Business
37:14 The Importance of Transparency and Honesty with Clients
37:39 Qualifying Clients and Knowing Your Ideal Fit
38:44 The Learning Process of Running an Agency
40:19 The Decision to Niche Down or Explore Broadly
43:33 Streamlining Services and Focusing on Shopify
45:30 The Importance of Finding What Sparks You
47:01 The Nuances of Business Growth and Direction
48:08 The Benefits of Writing and Sharing Online
51:41 Acquiring Clients through Upwork
55:46 The Process of Capturing Ideas and Thoughts
56:15 Finding Your Voice and Incorporating Business Character
01:01:24 The Power of Remembering
01:01:54 The Game-Changing Connection
01:02:21 Building a Local Community
01:03:34 The Importance of Making Time
01:04:16 Creating In-Person Podcasts
01:05:06 Taking Risks and Making Connections
01:06:05 The Power of Asking
01:07:47 Authenticity and Building Your Own Thing
01:08:28 Where to Find Anthony Ridley
01:09:51 Closing Thoughts and Future Plans
Sunday Feb 25, 2024
Sunday Feb 25, 2024
Summary
Louis discusses his recent move to New York and his current projects, including his podcast, ghostwriting business, and data analytics consulting firm. He shares the evolution of his podcast and how it has helped him build relationships and gain insights in various industries. Louis also talks about the challenges and benefits of being involved in multiple projects and the use of AI in his businesses. He highlights the underutilized potential of image technology and the importance of defining tasks and setting clear goals. Finally, he shares his approach to travel and the flexibility it offers in his work. The conversation explores the themes of motivation, alignment, living in different places, the importance of freedom and energy, and creating systems and routines. In this conversation, Zlatko Bijelic and Louis discuss various topics including data analysis, ghostwriting, and the importance of community. They explore the challenges and benefits of working with data, the role of ghostwriting in content creation, and the value of finding like-minded communities. Louis shares insights from his experience in the data industry and provides information about his podcast and businesses.
Takeaways
- Louis has recently moved to New York and is excited about the new energy and opportunities it offers.
- He is involved in multiple projects, including a podcast, ghostwriting business, and data analytics consulting firm.
- The podcast has evolved over time and has helped Louis build relationships and gain insights in various industries.
- Louis sees the potential in underutilized image technology and believes in defining tasks and setting clear goals for success. Motivation and alignment are key factors in achieving success as an entrepreneur.
- Living in different places can provide new experiences and perspectives.
- Freedom and energy are important for personal growth and fulfillment.
- Consistency and commitment are crucial for achieving goals.
- Creating systems and routines can help improve productivity and focus. Working with data requires a balance between automation and human intuition.
- Ghostwriting can be a valuable tool for content creators to enhance their productivity and reach.
- Finding and engaging with like-minded communities is essential for personal and professional growth.
- Louis Shulman's podcast, 'The Lewis and Kyle Show,' and his businesses, Inbox Ghosts and Metrics.io, provide valuable resources for those interested in data analysis and content creation.
Stay in touch:
Check out https://www.zlatkobijelic.com
Follow Zlatko on X: https://www.x.com/zbijelic
Follow Zlatko on LinkedIn: https://www.linkedin.com/in/zbijelic
Follow Zlatko on Instagram: https://www.instagram.com/zlatko.bijelic
Follow What Is My Brain? Podcast on X: https://www.x.com/whatismybrain_
Follow What Is My Brain? Podcast on LinkedIN: https://www.linkedin.com/company/what-is-my-brain-podcast/
Follow What Is My Brain? Podcast on Instagram: https://www.instagram.com/whatismybrainpodcast/
Follow What Is My Brain? Podcast on TikTok: https://www.tiktok.com/@whatismybrainpodcast
Follow Louis on X: https://www.x.com/LouisShulman
Follow Louis on LinkedIn: https://www.linkedin.com/in/louisshulman/
Follow Louis on Instagram: https://www.instagram.com/shulmanlouis
Follow Louis on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhA
Chapters
00:00 Moving to New York
01:15 Louis' Current Projects
02:31 Enjoyment of Podcasting
03:11 The Value of the Podcast
04:05 Genesis of the Lewis and Kyle Show
05:04 Transition to Podcasting
06:01 Evolution of the Podcast
07:00 Building Relationships through the Podcast
08:34 Favorite Project and Enjoyment
09:34 Being the Bottleneck in Business
10:44 Ghostwriting Business
11:44 Louis' Writing Career
12:49 Transition to Freelance Writing
13:46 Starting Inbox Ghosts
14:39 Underutilized Image Technology
16:06 AI in Inbox Ghosts and Orbit Metrics
19:48 Exploring New Technologies
20:27 Productizing Image Creation
21:08 Multimodal AI
22:08 Narrowly Confined AI Tasks
23:07 Clear Definition of Tasks
25:09 Journaling and Focus
26:49 Traveling and New York
32:43 Louis' Approach to Travel
34:50 Motivation and Alignment
41:43 Living in Different Places
48:20 The Importance of Freedom and Energy
54:54 The Power of Consistency and Commitment
01:00:45 Creating Systems and Routines
01:08:31 Reflection on the Conversation
01:09:00 Wrap-up and Contact Information
Sunday Feb 25, 2024
Sunday Feb 25, 2024
Summary
In this conversation, Zlatko Bijelic interviews Suzanne Huber, a freelance digital marketing consultant. They discuss Suzanne's background in digital marketing, her experience working with Shopify brands, and how she balances work and family life. They also explore the power of community and the future of communities in business. Suzanne shares her insights on the impact of courses and the use of AI in business. In this conversation, Suzanne Huber and Zlatko Bijelic discuss the benefits of automating workflows and saving time using AI. They explore the possibilities of creating custom GPTs for marketing and leveraging AI for eBooks and thought leadership. Suzanne shares her experience with building brand awareness through YouTube and providing marketing consulting and mentorship. They also discuss common challenges faced by entrepreneurs and the importance of consistency in achieving success. Suzanne emphasizes the impact of writing and storytelling in making connections and shares her daily writing practice. The conversation concludes with Suzanne sharing where listeners can find her.
Takeaways
- Building relationships and networking are essential in the digital marketing space.
- Diversifying revenue streams and building a community can help protect your business.
- Courses and training programs can provide valuable insights and fast-track learning.
- AI tools can be used to automate and streamline certain aspects of business operations. AI can automate workflows and save time, allowing marketers to focus on fine-tuning and personalization.
- Custom GPTs can be created to streamline marketing processes and generate ideas for content creation.
- AI can be used to create eBooks and thought leadership content, providing valuable resources for marketing and lead generation.
- YouTube can be a powerful platform for building brand awareness and thought leadership.
- Marketing consulting and mentorship can help entrepreneurs overcome common challenges and achieve growth.
- Consistency is key in marketing and business, leading to steady income and long-term success.
- Writing and storytelling can create connections and resonate with audiences, helping to attract like-minded individuals.
- A daily writing practice can improve clarity of thought and help organize ideas for business and personal growth.
Stay in touch:
Check out https://www.zlatkobijelic.com
Follow Zlatko on X: https://www.x.com/zbijelic
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Follow Zlatko on Instagram: https://www.instagram.com/zlatko.bijelic
Follow What Is My Brain? Podcast on X: https://www.x.com/whatismybrain_
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Follow Suzanne on X: https://www.x.com/SuzyHuber
Follow Suzanne on LinkedIn: https://www.linkedin.com/in/suzanneleehuber
Follow Suzanne on Instagram: https://www.instagram.com/suzannehuber
Follow Suzanne on Facebook: https://www.facebook.com/suzanneleehuber
Chapters
00:00 Introduction and Background
01:23 Getting Started in Digital Marketing
03:25 Working with Shopify Brands
04:36 Balancing Work and Family Life
08:43 Landing Clients and Building the Business
16:08 The Power of Community
18:24 The Future of Communities
23:41 The Impact of Courses
28:27 Using AI in Business
33:59 Automating Workflows and Saving Time
35:03 Custom GPTs for Marketing
36:15 Using AI for eBooks and Thought Leadership
37:08 Building Brand Awareness with YouTube
38:13 Marketing Consulting and Mentorship
39:08 Common Challenges for Entrepreneurs
40:06 The Importance of Consistency
41:01 Continuity and Steady Flow of Income
41:49 The Impact of Writing and Storytelling
46:47 Sharpening Writing Skills and Consistency
48:23 Daily Writing Practice and Tools
51:31 The Power of Writing and Making Connections
55:27 The Importance of Writing in Business and Personal Life
56:14 Where to Find Suzanne Huber
Sunday Feb 25, 2024
Sunday Feb 25, 2024
Summary
Angela Hollowell discusses her journey as a creative entrepreneur and the development of Rootful Media. She shares her experience in starting the Honey and Hustle podcast and the importance of building a team for production. Angela also talks about her transition to full-time entrepreneurship and her definition of success. She delves into her involvement in film projects and the different ways to secure funding and distribution for indie films. In this conversation, Zlatko Bijelic and Angela Hollowell discuss various marketing strategies for films, TV shows, and podcasts. They explore the idea of testing different marketing approaches, such as teasing scenes and creating director's cuts. They also discuss the value of sharing income publicly and the importance of authenticity and value in content creation. Additionally, they touch on the potential of podcast advertising for smaller creators and the benefits of in-person podcasting. Overall, the conversation highlights the need for innovative and creative marketing strategies in the entertainment industry.
Takeaways
- Test different marketing strategies to find what works best for your content.
- Consider teasing scenes and creating director's cuts to generate interest and engagement.
- Share income publicly to provide transparency and representation, but also consider the nuances and circumstances behind financial success.
- Focus on authenticity, value, and building a loyal community rather than solely chasing monetary success.
- Explore the potential of podcast advertising for smaller creators and the benefits of in-person podcasting.
Stay in touch:
Check out https://www.zlatkobijelic.com
Follow Zlatko on X: https://www.x.com/zbijelic
Follow Zlatko on LinkedIn: https://www.linkedin.com/in/zbijelic
Follow Zlatko on Instagram: https://www.instagram.com/zlatko.bijelic
Follow What Is My Brain? Podcast on X: https://www.x.com/whatismybrain_
Follow What Is My Brain? Podcast on LinkedIN: https://www.linkedin.com/company/what-is-my-brain-podcast/
Follow What Is My Brain? Podcast on Instagram: https://www.instagram.com/whatismybrainpodcast/
Follow What Is My Brain? Podcast on TikTok: https://www.tiktok.com/@whatismybrainpodcast
Follow Angela on X: https://www.x.com/anghollowell
Follow Angela on LinkedIn: https://www.linkedin.com/in/angelahollowell
Follow Angela on Instagram: https://www.instagram.com/honeyandhustlepod
Follow Angela on YouTube: https://www.youtube.com/c/AngelaHollowell
Chapters
00:00 Introduction and Background
02:27 Building Rootful Media
04:19 Starting the Honey and Hustle Podcast
07:13 Team and Production of the Podcast
08:29 Enjoyment of Different Media Components
15:57 Transitioning to Full-Time Creative Entrepreneurship
20:27 Defining Success
26:51 Venturing into Film Projects
29:43 Funding and Distribution for Indie Films
37:17 Testing Different Marketing Strategies
38:15 Packaging and Rollout Strategies
39:09 Teasing Scenes and Director's Cuts
40:09 Creating a Podcast Press Run
41:08 Innovative Marketing Approaches for Films and TV
41:56 Sharing Income Publicly
43:00 The Untapped Potential of Podcast Monetization
44:38 The Importance of Authenticity and Value
45:13 Learning from Artists like Russ and Andrew Schultz
46:10 The Power of Transparency in the Music Industry
47:33 The Value of Niche Podcast Advertising
49:15 The Shift in Social Media Content
52:48 The Nuances of Sharing Income Publicly
54:04 The Dangers of Depending Solely on Facebook Ads
57:29 The Potential of Podcast Advertising for Smaller Creators
58:44 The Benefits of In-Person Podcasting
01:03:22 Creating a Boutique Podcast Studio
01:06:08 Supporting Angela's Projects
01:06:50 Where to Follow Angela Hollowell